Women in Craft Forum: Your Community of Female Producers
CBE’s Women in Craft Forum focuses on topics unique to women in the craft beverage industry. Whether you are in wine, beer, spirits, cider, mead or non-alcoholic beverages, this forum will set you up for success with tailored insight and strategies to push you to the next level in your career. Be prepared to walk away with not only tools and resources for managing your career in craft, but new, lifelong connections. Come collaborate with and be inspired by your peers and other female leaders in the beverage industry.
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Make sure to check back regularly for schedule additions and updates!
Opening Keynote – Setting Your Course: Lessons Learned from an Industry Icon
Keynote Presenter: Rhonda Kallman, Founder, Boston Harbor Distillery
As the Founding Partner and Executive Vice President of BBC for 15 years, Kallman knows how to build a successful organization. One of Draft Magazine’s “Top 10 Innovators” in the beer industry, Kallman helped build Boston Beer’s innovative infrastructure and create the most admired and best-trained sales force in the industry. With $200+ million in revenues, Kallman utilized unique go-to-market strategies that capitalized on the power of sales, promotion and marketing. With a coordinated, integrated message, Samuel Adams Boston Lager quickly became regarded as “The Best Beer in America.” Throughout her time with the Boston Beer Company, Kallman was committed to recruiting and promoting women within the company, shattering the proverbial glass ceiling that was once standard among the industry.
Currently, Kallman is Founder and CEO of Boston Harbor Distillery, where she focuses on her first love: whiskey. A native Bostonian, she is spirited, tenacious, passionate, hardworking, and grateful to the pioneers, like herself, who have paved the way for local artisans to make and present their craft.
Building Your Community: Creation of Meaningful Connections
Presenter: Ginger Johnson, Connector & Author
You are constantly told that the key to workplace success is networking – going to face-to-face events, making small talk, getting that business card – but how many times have you made lasting connections through these events? As your world turns to more technology, personal connections become more important for creating trust, building shared experiences and constructing friendships. Join this session to better appreciate the value of personal relationships and how through this collaboration and understanding of other’s journeys you can achieve greater professional success.
Paving Your Way: Routes to Success
Action plans and setting goals are often the first steps in building your future success. But oftentimes, you struggle to understand what you need to include in your action plan to reach the next level. Who can you turn to as a mentor as you move through your career? What opportunities are available to you? In this town hall discussion, dig in as you review the benefits of education, certification, mentorships, and other opportunities available to women in the craft beverage industry and their impact on the career ladder.
Rethinking Your Role: Diversity in the Workplace
According to the 2018 McKinsey & Company Women in the Workplace Study, companies with more diverse leadership are proven to be more successful. In fact, gender diverse companies are 22% more likely to outperform non-diverse companies, and, businesses without diversity may be missing out on creative ideas, innovation and profitability because they are made up of people who think alike. This costs their companies crucial market opportunities, because inherently diverse contributors understand the unmet needs in under-leveraged markets. Furthermore, companies with more women board members experience greater financial performance. Clearly there is a win/win opportunity here. In this session, you’ll gain valuable insight into the strategies best-in-class companies are using to support, advance and retain their female employees and the impact this has across the business and its culture.
Understanding Your Value: Financial Impact of Women
Women are currently driving buying decisions, representing 70-80% of purchases made for consumer goods. In the $12-15 alcoholic beverage category, 85% of purchases are made by women. In addition, 40% of the businesses in the US are currently owned by women. But how do you successfully leverage this data into individual success? How can you begin to drive decision making within your organization to help cater to the consumer you know best? And what is the impact on financing and funding to grow women-owned craft businesses? Take a deeper dive into the current financial landscape and understand the value women bring to the business of craft.
Building Your Case: The Importance of Self-Advocacy
Being able to promote yourself and ask for what you want and need in the workplace is vital to success. Whether it is negotiating for your salary, speaking up in meetings, or reporting sexual harassment, self-advocacy skills can provide you with the tools needed to promote your brand and tackle workplace hurdles. Learn the skillset you need to create your self-advocacy plan for success.
Designing Your Journey: Career Planning
How do you design your future career and life journey? What is balance for you? What is included in your path to success? Build upon the lessons learned from the symposium to map out your desired journey. From connections to self-advocacy, education to mentorships, identify the tools that will help lead you to success.
Meet the Moderator: Peggy Noe Stevens
In many ways, Peggy has been a trail blazer for women in the beverage industry. She became the world’s first female Master Bourbon Taster and can trace her lineage back to some of the great bourbon making families in Kentucky. In 2011, she founded Bourbon Women, the first women’s consumer organization in the beverage industry. Since its inception, Bourbon Women has grown immensely and continues to transform the industry and attract corporate support from the top names in the bourbon.
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Register early for this one-day forum and save over $100 on your ticket! Get your ticket here.
|Early Bird (Until Midnight PST on 8/31)||Regular (Until Midnight PST on 12/2)||Onsite (12/3-12/5)|