Travis Tharp is the President and Chief Executive Officer of Keef Brands, the top-selling cannabis beverage brand in the U.S. in 2021, according to BDSA. Headquartered in Colorado, Keef is currently in 11 markets with plans to expand into 5 more by the end of 2022. Prior to joining Keef Brands in 2017, Tharp spent six years in the tech space launching, building, and scaling two-sided marketplaces, including Handy (now part of Angi) and HopSkipDrive. During that time, he led international operations teams and oversaw the integration of multiple acquired marketplace companies. Tharp graduated with a Bachelor of Arts degree in Economics from Northwestern University and a Master of Business Administration in Entrepreneurship from the UCLA Anderson School of Management.