Sven Liden started out his career as an wireless engineer but quickly found himself drawn to the creativity of marketing and the world of entrepreneurship. He founded his first venture-funded startup in 2000, and quickly ran it into the ground… learning quite a lot in the process. Liden has taken lessons from over a decade of brand-building and marketing to launch Black Rock Spirits, his 4th start-up company, which now has distribution in 45 states and 5 countries.
Liden has served as a Director for the Alliance of Angels, was an analyst for Boeing Ventures, and is a judge and mentor for the UW Business Plan Competition and Entrepreneurship program. He has an MBA from the University of Washington and a BSEE from Arizona State University.