Orlando (OJ) Lima is a spirits expert and the President of Taste Select Repeat (TSR), an e-commerce marketplace for liquor enthusiasts. TSR is well-known for its single barrel picks of whiskey and tequila, and commitment to spirits education through its member program and tasting events. Prior to founding TSR, Lima worked in journalism and media for 25 years. He helped launch First We Feast and has bylines in several publications including Bon Appetit, Vinepair, Complex and Vibe. He’s also been featured in Vanity Fair, People, Mic and Bourbon+ for his work with TSR.