Michael Wangbickler has more than fifteen years of experience teaching about wine and the wine business. He is a partner and CEO at Balzac Communications & Marketing, the industry leading wine public relations and marketing agency. He has worked with a diverse range of beverage industry clients; from small, family owned wineries to large wine companies and regions. Wangbickler has spoken on the topic at conferences throughout the United States and Europe. Before entering the alcoholic beverage business, he spent nearly a decade running marketing communications programs in Silicon Valley. In addition to his activities at Balzac, he is Lead Educator for Discover Wine & Spirits Academy in San Francisco and Napa.