With over 20,000 hours of experience on the business side of the specialty beer industry, from field sales to digital marketing to regional management, a BA in Marketing from Texas State University at San Marcos, and more than 15 years of experience in the service industry, Julie Rhodes is an authority on beer sales, marketing, sales team management, distributor partnership management, supply chain logistics, and customer service. She is the owner of Not Your Hobby Marketing Solutions, an educational services and consulting company that teaches sales, marketing & distribution management strategies to craft beverage professionals.
She has been featured on multiple beverage industry podcasts, spoken at multiple corporate and independent organizations about the importance of business skills in the beer industry, and is a published author, including works in The Brewer Magazine and Craft Brewing Business. Julie is Cicerone Certified, co-leader of the Pink Boots Society Denver chapter, a member of the Brewers Association, the Colorado Brewers Guild, the North Carolina Brewers Guild, the North American Guild of Beer Writers, and co-leader of the Brewers group within Women of the Vine & Spirits. She currently resides right outside of Denver, Colorado with her husband, two boys, and a gaggle of pets. She’s also a huge fan of German-inspired session lagers, fruited sours, and English style cask ales.