Eddie “Chimi” Anderson

 

Eddie has spent the last 22 years in the beer industry, working at various levels and learning it from many angles.  He spent the earlier part of his career working with large beer wholesalers representing breweries of all sizes. He then moved to the supplier side, working for various small and large breweries.  He experienced self-distributing as well as managing a sales team in multiple states focused on wholesaler management and key retailer relationships. Eddie held roles from Sales Representative to Regional Manager and gained valuable experience regarding the sales and distribution of beer.   More recently, Eddie has been back on the wholesaler side, working with a couple small, independent companies, including his current employer, Craftroads Beverage in Indiana.  Craftroads’ focus is on supporting a curated portfolio of beer, cider, and mead products from both regional producers as well as imports from outside the United States. He also is one of very few Americans that is a certified Water Sommelier.  Eddie is excited to share his knowledge of the beverage industry with you, and to help you decide how to best distribute your products and manage that process.

Learn more about Craftroads Beverage

Sessions

Getting Your Product to Market – Distribution Alternatives