Cheri Reese started Far North Spirits with her distiller/farmer husband Michael Swanson in 2013. She oversees the estate distillery’s marketing and brand management. She grew up in the tiny rural farming community of Hallock, Minn., and spent 20+ years living in Minneapolis-St. Paul where she directed communications for the state’s largest school systems. She holds a Bachelor’s degree in English from Minnesota State University – Moorhead. Her marketing guru is Dorothy Parker.