Brian Rosen


Brian D Rosen is a life long leader in the Adult Beverage Category. Brian is globally regarded as THE leading authority in the three-tier system, retail off premise, marketing, merchandising, ECOMM and go to market strategy for the Adult Beverage Space in any tier. He has been called the “Brand Whisperer” by Adult Beverage Trend Magazine. Brian has been featured for Forbes, American Beverage License Association, Beverage Dynamics, Wine and Spirits Daily, Beer Business Daily, Wines and Vines, Santa Rosa Democrat, Chicago Tribune, Modern Luxury Magazines, Newsweek, Wine Spectator, Market Watch, Wine Enthusiast, San Francisco Chronicle, CNN, CBS, ABC, NBC, FOX, Food Network, Cooking Channel, Esquire Television, Travel Channel, WCIU, and TNT.

Rosen had been named:

Retailer of the Year 3X
Forbes Best of the Web 2x
14 under 40 winner amongst others.
Rosen was CEO of his own 100M-retail liquor enterprise, partner at PricewaterhouseCoopers in Adult Beverage, lead consultant in Trade Marketing at Anheuser- Busch and now runs his own sales and marketing firm, BevStrat. Clients include; Anheuser Busch, Target, 7-11, Levantine Hills Wines, Cirrus Vodka, Alcohoot, Young’s Market, Wise Guys Liquors, Mammoth Distilling, Azeo Distilling, 11 Wells Spirits, Marz Vodka, Fritz Wines, David Frost Wines, Lemon Ed Cider, 4 Pines Brewery, Caldera Distilling, Mammoth Whiskey and more.

Rosen currently is Chief Operating Officer at BevStrat. BevStrat is America’s leading brand sales and marketing arm for brands under 100,000 cases in market. BevStrat engages over 200 people in 22 states as boots on the ground to support traditional and non-traditional distribution.

Rosen has keynoted; Wine Technology Symposium, Anheuser -Busch Boston Beer Roundtable, BES Retail Summit, New Jersey State Liquor Store Convention, Wise Guys Liquors Wine/ Spirit Daily Annual retreat, BevX Summet, WITS and more.

Rosen has an Executive Leadership degree from the University of Chicago, Booth School of Business MBA program and a degree in marketing and finance from DePaul University

Rosen is a member of WSWA and YPO Gold.

Learn more about BevStrat


How to Be Seen by Your Distributor

Opening General Session: Setting the Stage: Distribution Landscape