Aadam Soorma

 

Aadam Soorma is the head of marketing and guest experience at Trace Brewing in the Bloomfield neighborhood of Pittsburgh. He guides the brewery’s day-to-day digital strategy, including content distribution and brand expression across all web and social channels. Before Trace, Aadam’s weekly beer column at VeryLocal (dot) com won the 2020 Western Pennsylvania Press Club ‘Golden Quill’ Award for Excellence in Non-Daily Written Journalism. He received his MS in public policy from Carnegie Mellon University and his BS in magazine journalism from Ohio University.

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Building an Inclusive Team and Reaching a Diverse Consumer Base