FOR IMMEDIATE RELEASE:
Nick Lashinsky, Public Relations Strategist
CRAFT BEVERAGE EXPO PARTNERS WITH WHISKIES & SPIRITS CONFERENCE
STRENGTHENS INDUSTRY THROUGH COLLABORATION
New York, NY (January 12, 2016) – Craft Beverage Expo (CBE) and Whiskies & Spirits Conference have forged a partnership for the continued advancement and growth of the craft segment within the larger spirits industry.
The world’s leading summit for presentations and discussion on global trends in the dynamic spirits industry, the Whiskies & Spirits Conference takes place February 23, 2016 at Chelsea Piers in New York City. It will include – for the first time – a “State of the Industry” address featuring senior executives from Distilled Spirits Council of the United States, Eric Greggory, President of Kentucky Distillers Association and Margie A.S. Lehrman, Executive Director of American Craft Spirits Association.
Having focused exclusively on whisky for the first nine years, the conference has evolved to incorporate the entire spirits industry with an eye on analyzing sales and marketing trends of the future. With its varietal depth of knowledge of wine, craft beer, cider, mead and sake industries, CBE will participate in panel discussions, provide direction on education and work to expand the seminar series in 2017, creating a fully realized craft segment and symposium as part of the overall conference.
“We’re excited to welcome Craft Beverage Expo as an active contributor and primary sponsor,” says Dave Sweet, President of Whiskies & Spirits Conference USA. “Our meeting will benefit from a broader range of ideas and concepts being shared by executives and primary decision makers in all segments of our growing industry.”
“This partnership will have a fantastic influence on the craft industry,” says Kellie Shelvin, Executive Director of Craft Beverage Expo. “Combining the resources of the spirits industry with the wine, beer, cider and mead segments that CBE has access to will spark meaningful discussions, collaborations and advance craft beverages to greater heights.”
For more information, or to register to attend the Whiskies & Spirits Conference: www.whiskyconference.com.
About Craft Beverage Expo
Craft Beverage Expo (CBE) is the leading trade exposition and conference for the entire craft beverage industry, with the primary goal of creating and defining a cohesive craft beer, wine, cider, mead and spirits market. As the premier show for the industry, CBE offers education, marketing strategies and turnkey solutions for the challenges facing craft beverage producers today. CBE 2016 will take place May 18-20, in Oakland, CA. For more information, visit: www.craftbeverageexpo.com.