Theresa Dorr, Sales Beyond the Tasting/Tap Room: Maximizing Your Online Reach
As the doors to tasting and tap rooms closed the challenge to open other sales windows began. Many turned to grow new sales channels that had previous remained underdeveloped, only to realize, the sales could not only sustain, but they could grow. Some of us were lucky to have built a list of social media and email that could start the shift. Other started from scratch. Sales in 2020 soared. Did you get your portion of those sales? And are you ready to get your share of those sales in 2021 and beyond?