WHY ATTEND THIS IN-PLANNING WORKSHOP?
This educational workshop is a must-attend for anyone considering – or in the early stages of establishing – their own craft beverage business.
The full-day, hands-on discussions focus on beer, wine, spirits, cider, and mead producers. We will walk you through how to make the “big decision” to move forward with your plans, the legal considerations, marketing and distribution issues, and preparation for future growth.
Participants will be given the opportunity to interact with each other and to take part in roundtable discussions addressing legal, accounting and regulatory issues.
The Big Decision
Is launching a craft beverage business right for you? Hear from the experts about their start-up jitters and successes. Join this moderator-led discussion with established craft beverage business owners as they focus on start-up timing, costs, and things they wish they knew before starting their businesses.
Logistics of Starting Your Craft Beverage Business
Now that your sure you’re in the right game, listen to these expert panelists discuss the legal, insurance, financial, and administrative considerations you’ll need to know when starting your business.
Working With Government Agencies
Learning to navigate the complex world of regulations in craft beverage can be daunting, and you won’t want to do it alone. Don’t miss presentations from local government agency representatives, which will shed light on topics such as licensing and permitting, label approval, marketing and advertising (including social media), sampling and tastings, direct-to-consumer sales, and much more!
Branding & Marketing
Now that you’ve got your business up and running, how do you sell your product and create a viable brand? Experts will discuss branding and marketing specific to a craft beverage business.
Getting Your Products to Market
This panel discussion will focus on packaging considerations, self-distribution, working with distributors, getting your first sale and more.
Preparing For Growth
You might think this part of the business plan is a long way off, but the key is in the planning! It’s never too early to develop vendor relationships or plan for financing future growth. In addition to those topics, panelists will also discuss the basics of hiring employees and how to go about expanding your distribution and facilities.
Breakout Sessions
Two breakout sessions – one at the conclusion of the AM session and one at the conclusion of the PM session – will allow speakers and panelists time to interact with attendees and answer more specific questions and/or share additional insights.
All of this could be yours for only $90.00 if you register now.
