What Does It Mean to Build Community?

Most producers in the craft beverage industry are seeking to build community around their products and bring new customers and advocates for their labels and their brands.  Increasingly this includes engaging employees and customers in the values and social impact goals of your business. What do consumers expect when it comes to your social impact? How can you build stronger relationships with your customer through social engagement in your community and theirs?

Jenny Lawson is Chief Civic Innovation Officer at Points of Light, founding partner of the annual Civic 50 benchmarking of the Fortune 1000, and a nationally recognized thought leader on business and civic engagement. She’ll share the latest research in the industry on:

  • Trends in business and social engagement
  • Expectations of the Gen Z
  • Strategies to build stronger relationships with your customers



Jennifer Lawson

Chief Civic Innovation Officer Points of Light