The Winds of Change – Selling On-Premise
On-premise has been the hardest hit by COVID-19 with lockdowns and capacity restrictions experienced across the country and the globe. How has this changed the outlook for sales within this vertical? Join our panel of on-premise experts as they discuss the current and future state of bars and restaurants. Hear firsthand what has changed for these sellers, what have been their challenges and opportunities (think liquor-to-go), how it all affects you as a producer, and what they see moving forward for 2021.