The Road to 10,000 Cases
The beverage business is a contradiction. You need to get to 10,000 cases to be picked up by traditional distribution and you cannot get to 10,000 cases without traditional distribution. The ultimate challenge! In our discussion, we will talk about what, why and how to get there, what pitfalls you will encounter on the way, and how to overcome them. The road to 10,000 starts with one distribution point and that is our goal today.