The Changing Face of Live Events – Selling in Third Channels

Third channels such as festivals and venues have been a past staple for small producers to get their products in front of consumers. 2020 turned those opportunities upside down creating a new direction for third channel selling.  Featuring executives within the live event space, this conversation will focus on the impact COVID had on events/venues of the last year, what the new operational model will be for future events including safety and sanitation, and what role online will play moving forward.



Andres Gomez

Director, Food & Beverage MGM Resorts International – Detroit

Sean Dolan

General Manager MassMutual Center Arena & Convention Center

Talia Vernon Spera

Vice President, Festivals & Live Events Next Glass, Inc.

Nicole Eilers

Marketing Director Iowa Wine Growers Association