The Changing Face of Live Events – Selling in Third Channels
Third channels such as festivals and venues have been a past staple for small producers to get their products in front of consumers. 2020 turned those opportunities upside down creating a new direction for third channel selling. Featuring executives within the live event space, this conversation will focus on the impact COVID had on events/venues of the last year, what the new operational model will be for future events including safety and sanitation, and what role online will play moving forward.