Marketing’s Secret Weapon: A Sales Team to Differentiate Your Brand
As competition heats up, the success of a brand is often dependent on retailers’ and distributors’ perception of the folks on the front line – those representing your brand and telling your story, day-in and day-out. The craft beverage business is still very much relationship-based; however, there’s a real opportunity to separate your sales team from others vying for your customers’ share of mind and dollars. In this seminar, we’ll learn the importance of common language and consistent messaging and how increased professionalism and credibility impact the effectiveness of the sales call. And while shirts and laptop bags with logos help visually tie reps to your brand, it’s a culture of quality, customer service, and consultative selling that helps customers achieve business objectives and reinforces your brand as a preferred partner.