Welcome and Keynote: Innovation in Craft Beverage: How Being Disruptive Can Create Brand Success
Causing disruption in the beverage industry involves calculated risks and can result in the creation of new brands that are loved and trusted by consumers. Join Keith Villa, creator of Blue Moon and co-founder of CERIA Brewing, as he shares how the use of innovative ideas can create brand success. Showcasing both his experience developing Blue Moon and his current, non-alcoholic, cannabis-infused beer brand, CERIA, Keith will share his experience growing a brand and increasing revenue through innovation. Finally, the need for passion and courage will be showcased as critical components of launching new products and creating demand for brands the consumer doesn’t even know they need.