KEYNOTE: The Past, the Present, the Future: How Alcohol Sales Have Evolved Through 2020 and What to Expect in 2021

No one could have predicted the global pandemic and the effect 2020 had on alcohol sales. Big changes to consumer habits and legislation created growth opportunities for some and great headaches for others. What will 2021 bring?  Will it look like 2020?  Join Lester Jones, Chief Economist of NBWA as he provides a macroeconomic view of sales across commodities from 2019 to present.  Mr. Jones will take you on the thrill ride that has become alcohol sales, examining shifting consumer behavior with a look toward what to expect in 2021.



Lester Jones

Chief Economist National Beer Wholesalers Association