Distribution Strategy Part I: Do the 4 Ps Still Matter?
The 4 Ps, Price, Product, Placement, Promotion, have always been the cornerstones of distribution. But with the proliferation of independent producers, the consolidation of distribution and the introduction of technology and regulatory changes are the 4 Ps still the driving factors for success? Understand what roles self-distribution, DTC and tasting rooms can play in the overall success of your distribution plan and how independent producers can capitalize on the changing landscape.
