Connectors, Trendsetters and Celebrities: Successful & Compliant Influencer Marketing

Everyone is looking for new ways to create visibility for their product beyond their own audience.  How can you use influencer marketing to achieve this goal?  Join our panel as we discuss the ins and outs of this specific type of marketing and how to make it work for your business.  From how to engage influencers and get them to share your brand story authentically to what makes a good influencer and how to find them, our panel will provide you the secrets to success.  Topics to be addressed will include what platforms work best, what makes a campaign successful and what to do to avoid legal pitfalls along the way.  Bring your questions!

Presenters

 

Rebecca Stamey-White

Partner Hinman & Carmichael LLP
 

Stephanie Peachey

Vice President of Direct to Consumer Vintage Wine Estates
 

Bryan Batten

Founder Brewiety