A Branding Story: Developing a Successful Creative Campaign
Your brand has a story to tell. To successfully tell that story, you need to understand the effective techniques for maintaining continuity in your brand story across multiple marketing channels. Join our presenter, Jason Roberson as he examines local and national campaigns for the key elements which lead to a successful creative campaign. Learn techniques for consistently expressing your brand narrative across all consumer touch-points using integrated logos, packaging, labeling, social media imagery, and event graphics. Tell your brand story in a unified voice across all consumer touch-points!