Adapting Engagement: Understanding Taproom/Tasting Room Customers’ Changing Expectations

Closures, openings, closures, and re-openings. While the pandemic has created a cycle of everchanging experiences, it has not changed the ultimate goal – to create memorable and profitable taproom and tasting room visits. However, to do so, you must have a strong understanding of who your guests are and what they expect. In this session, we will look at the data behind consumer habits, discuss strategies to maximize consumer experiences, and create a plan to successfully impress all returning guests.



Andrew Coplon

Founder Secret Hopper Founder Craft Beer Professionals