Eric Teodoro Franco

 

Eric has over 25 years’ experience in the TAB industry which includes 8 years as a Publican in his hometown of El Paso, Texas and over 12+ years at Miller Brewing Co, MillerCoors and SABMiller. He was also hired to create and lead the chain organization at Michigan’s largest craft brewery prior to partnering to start Proof & Union earlier this year. Eric has a proficiency in Off-Premise National Chain Retail, National On-Premise sales (including Military and Concessions) plus strategic brand and sales development Internationally (Caribbean Market Development Manager at SABMiller).

Eric is co-founder of Proof & Union alongside his 2 partners, Brian May and Alden Hoksbergen. Started in early 2019, Proof & Union is a retailer-inspired company whose vision is to “raise spirits and inspire connections. Every time. Any place.” Proof & Union is launching their flagship brand, FULLBAR, this month in MI and FL. Proof & Union is headquartered and operates out of Grand Rapids, Michigan.

Learn more about Proof & Union

Sessions

Getting Your Product Seen in Restaurants & Bars

Opening General Session: Retail How to Be Seen On- and Off-Premise

Expanding Your Market Share Through Diversification