Christina Shinn is the VP of Customer Business Development for Let’s Dream Big Beverage, a manufacturer in Stevenson, Washington. LDB Beverage supports a wide range of markets from brewing to sparkling waters and has developed for many high end brands. Her primary responsibility is to assess the scope of business opportunity. She guides a variety of clients through the process of manufacturing from formula to materials. Christina is also responsible for revenue cycle of the business and manages the company’s hard cider brand Jester & Judge.
Christina has worked in sales, marketing and brand management for 15 years; heading a full rebrand effort for the third largest organic food distribution company, Azure Standard, holding the Account Manager position for the promo Adidas merchandise program and owning her own boutique brand. She would say her largest accomplishment to date is working with her team to drive LDB from start-up to its current scale.
Her highlighted values of honesty, integrity and modesty help break barriers and build relationships. It goes without saying that this combination of integrity and honesty can get her in trouble sometimes.
Her personal mission is to help grow and support emerging brands. She lives in Hood River, Oregon and has 2 children. She is an active mountain biker and runner and loves to surf when she can find the time.