Distribution Strategy Part II: Sales, Marketing & PR for Distribution
Successful distribution requires a sales, marketing and PR strategy which is aligned with the overall distribution approach. Building a sales, marketing and PR strategy based on how and where – tasting rooms, self-distribution, home market, etc. – will be instrumental in your brand success. Partnering with your distributor and understanding their marketing and sales efforts as well as communicating on pricing and promotion will help you to build staff and programming to support everyone’s hard work. Learn how to align your efforts including education, product announcements and events to get the word out and increase product awareness and sales. And learn what all those acronyms mean too!