Retail Strategy Part III: Growing into Chains

We all want our products on the chain store shelves, but what’s the secret to getting there?  In a situation where you are dependent on the distributor/buyer relationship, how do you compete with the big brands?  Join this conversation with leading chains to learn the ins and outs of shelf space, marketing, and distribution from the other side of the aisle.

 

Moderator: Alan Kropf, President, Mutineer Magazine

Presenters

 

Chris Zaborowski

Owner Westport Whiskey & Wine
 

Eli Aguilera

Senior VP of Merchandising Total Wine & More
 

Alan Kropf

Executive Director of Education Anchor Distilling Company