Keynote: Capitalizing on Trends to Position Your Product

Trends. We all hear the word, but what are they, where do they come from and why do they matter? What impact do trends have on product selection and future sales? How do you capitalize on this information to position products with distributors, retailers, consumers? Join Tom Flanagan, a leading creative, content and business strategy expert, who will provide insight on the impact of trends on the beverage industry.