Retail Strategy Part II: Winning with Independent Stores
Winning your home market means being fully-shelved at your area independent stores. For some, you may be required to go through your distributor, but for others you may have the luxury of self-distribution. In all cases, independent stores require more effort, legwork and staffing to ensure your inventory shows up on their shelves. Meet representatives from various independent stores who will talk shelf space, tasting events, and how to partner with them to get your product in their stores.
Moderator: Alan Kropf, President, Mutineer Magazine