About

Craft Beverage Distribution Conference

If your business is small-batch beverages, Craft Beverage Distribution Conference is the curated event you need to experience. This is the ONLY place that teaches you step-by-step ways to formulate a solid distribution plan with the help of experts who know the craft business inside and out. Immerse yourself in a master class on distribution covering a series of in-depth workshops, including: launching products with distributions, how to work with big vs. small distributors, working in-market with distributors, demand planning for distribution, winning distribution in control states, knowing when to expand, forward-thinking distribution strategies, and more.

Looking to streamline your production line? Then you can’t miss the marketplace of turnkey solutions featured right outside the conference doors at Craft Beverage Trade Show. You’ll find companies that cater specifically to specialty beverages with the best new technologies and tools—from fresh ingredients, to labels and shipping, to financial and other services specific to the craft industry’s needs.

On a tight budget? We understand! That’s why we want to provide these events to independent producers at an incredible value. If you’re joining us for Craft Beverage Distribution Conference, then your ticket to Craft Beverage Trade Show is on us! Can only get away from the office to walk the show floor? Trade Show only tickets are available as well. Find the right package for your business.

Take part in the event that producers are calling “the best thing to happen to craft in years,” where you are guaranteed to walk away rich with knowledge and personalized solutions to streamline your business and make your passion profitable. Join other independent producers like yourself for an unforgettable experience where you can get a taste of the rich past and embrace the future at Craft Beverage Expo, December 4 – 6, in Louisville, Kentucky.

Meet the Team

Executive Director: Kellie Shevlin earned her Certification in Event Management (CEM) designation in 2007, was featured by Exhibit City News on its “40 under 40” list, and holds wine certifications for the Wine & Spirit Education Trust (WSET) and the Society of Wine Educators Certified Scholar of Wine (CSW). Having spent a year researching the artisan beverage market and getting counsel from industry leaders, she identified a void in the space and found a need to service the small-batch producing segment specifically, and more importantly, the need for a post-production focus to improve businesses of artisan beverage companies nationally.

Show Producer: VP International (VPI) is an event management firm that produces events and works with clients to elevate their events to the next level. VPI specializes in the custom development of cost effective solutions in the following event areas: trade shows, conferences, global congresses, exhibitions, user groups, product launches, advisory boards, educational symposiums and public events.

Conference Director: Michele Nebel Peake is President of Ashton Conference Planning Professionals, LLC, an events and education design firm which has successfully executed meetings, conferences and educational programs for corporate and association groups of 10 to 25,000 people. Michele excels at guiding conference committees and multidisciplinary teams to realize the client’s needs and offering strategies to successfully achieve goals. By identifying learning objectives for each client, she builds educational programs for the adult learning environment and helps presenters understand and adapt content for adult motivation and learning theory. Michele is a member of both the Professional Convention Management Association (PCMA) and Meeting Professionals International (MPI).

Marketing Partner: marketing design group (mdg) is a marketing-driven agency with a 39-year track record of creating powerful trade show campaigns that deliver exceptional return on investment. Unlike traditional agencies in the space, mdg brings together event specialists, marketing researchers and strategists, digital and interactive media experts and data analysts with a robust creative team to offer complete marketing solutions that help clients achieve their objectives.

 

Craft Beverage Education Association

Strengthening the Craft Beverage Community Through Collaboration and Education
The Craft Beverage Education Association (CBEA) is a non-profit organization dedicated to helping members from the wine, beer, spirits, cider, and mead industries navigate the business of craft and artisanal beverage post-production. We believe that this “horizontal” model of learning — spanning all craft beverage segments — leads to enhanced discussion and superior execution of business plans. In the spirit of CRAFT itself, collaboration yields a better product. We don’t intend to lobby, define, or otherwise politicize.  Instead, we want to create an environment that supports CRAFT by helping our members understand the sales, marketing, business development, regulatory, and distribution issues that often hinder a small craft producer.  From new craft businesses to established productions, CBEA is your source for education and collaboration.
Executive Director: Tracy Wahler